The Birth of a Business Card : Part 2

When I left off last I had spent the day cutting down paper for my Dad's business cards. Now you think that day would have been the one where I cut my finger, but no. Day two of business card printing started with a short commute to Interrobang with a stop at Canto 6 for scones. Canto 6 has hands down the best scones I have ever had, and I've had a lot of scones. After getting scones & an iced americano (I know it's winter in Boston but I like their ice cubes) I was on route to Interrobang.

After scones and caffeine it was time to get at it. With a rough sketch in mind it was time for my sketch to come together in metal.

Step Two ---> Choose Typefaces & Set Type


I wasn't positive what I was going to use for the card, but knew I wanted to use a decorative face for Camp Denison and then a simple san-serif for my dads information.

"I can't remember if I have the face made out of logs or if Jesse does."says Michael.

{ What!?! You may have a metal typeface made out of logs!! Of course. }

Down to the basement we go, where I hear about where the metal log face came from and view some other really unique typefaces. The typefaces are from Skyline Type Foundry in Arizona and the owner, Sky Shipley, still has the mats and is casting these faces to date. YES!

No log face, but there was another gem that I thought was perfect to use for Camp Denison. After deciding on that I started setting and gathered the other components. For the other text, I used 10pt news gothic and found the perfect printers cut of a tree.


The feel I wanted the card to have was similar to vintage wilderness signage mixed with an overnight camp.

Step Three ---> Decide Ink Color & Mix it up.

This card was a two-color run, but using forest green for both. The first run was a dab of forest green mixed with transparent base and the second was straight forest green which appears a lot darker.


First color was spread on the inking plate, then I started up the press to distribute the ink. Once it was fully distributed, I locked up my chase with the type for the first run, which was the tree & Camp Denison.


STEP FOUR ---> Set Gauge Pins & Get Crankin'

The gauge pins hold the card in position so it prints where you want it to, from the first to the 500th.


20111227-154936.jpgThe first run was quick and painless.


STEP FIVE ---> Cut your pinky.


Obviously I'm not serious, but this did happen. A freak accident where I hit my finger on the blade of the paper cutter ended up taking off a piece of my fingernail and pinky. Gross.

Thankfully Michael was there to bandage me up and finish up the rest of the second run that I had started.

20111227-155004.jpgAnd just like that the Camp Denison business cards were finished and I had a great story to go with them.

I was really excited to give these to my Dad and took some photos of the reveal so you could see his reaction too.


Before he could read them. (Almost blind)


Once he could read them.


The man behind the card. The plaid flannel is so fitting for this shot.

Merry Christmas Dad!

Are interested in having custom letterpress business cards of your own?

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